Imagine you are an OD Consultant and need to investigate the working Essay

Imagine you are an OD Consultant and need to investigate the working climate within a hospital. What diagnostic methods of data collection would you use Explain details giving reasons for your answer - Essay Example Moreover, as an organization development practitioner, one is required to be a little bit more sensitive and keen on how they handle and interact with the different groups of staff in the different departments in the hospital hence a lot of knowledge is required in such a situation. The first step would be to collect information on the current working condition which would be either using questionnaires that would be handed out to the staff and also a number of patients, or sampling where the organization development practitioner would interview a number of the staff and patients too. Using the questionnaires alone might have a number of limitations since the staff and patients are limited to the amount of information they give out, so it would be advisable to use both the questionnaires and interviewing (random sampling). Considerably, after collecting data, analysis will follow, which is a major process that requires a lot of focus so as to avoid missing out on the little but significant details that would act as a barrier to development. In any working hospital, they are various groups of staff; for instance, there are those that work during the day and others throughout the night, there are those in charge of the cleaning/ hygiene and those that conduct medical operations that might involve prescribing medication etc. Reflectively, with the different clusters the barriers of development may originate from the top level management or the middle level management and hence it is essential that the OD practitioner be alert and keen to figure out the source of the hospital’s problems. Normally, what should follow after this is feeding back data to the management first and then later on enlighten the staff with the findings; however, this is said to be the hardest part of the whole process since it might involve implementation of new ideas or even changing of the already existing ones. All the same, before

Good Country People by Flannery O’Connor Essay Example for Free

Good Country People by Flannery O’Connor Essay The short story Good Country People by Flannery O’Connor, is didactic literature, with hefty character analysis to portray that people are not who they appear to be. Hulga, a 32 year old woman with a heart condition. O’Connor portrays Hulga as an experience and strong woman, but through analysis Hulga is well educated but childish and weak Hulga obtains a PhD in philosophy and is taught by highly intellectual people. Hulga has the impression of herself that because she has gone to school for many years and obtain her PhD that she is an experienced woman. In the beginning of the story that is how she appears to be. â€Å"Science on the other hand, has to assert its soberness and seriousness afresh and declare that it is concerned solely with what is. † A line underline in blue pencil, therefore it can be inferred that this quote is of importance to Hulga. Hulga, in this sense is to be thought of as well educated because of her exposure and open mindedness to her religious mother and scientific education leaving her to feel as if she is well experienced, when she is only educated. Her mother is religious therefore Hulga being exposed to religion and while in college educated with science and allowing her to make an informed decision on her beliefs, which is atheism. She has a more open mind for she sees what is in front of her and not what just is told to be true. Therefore she is not well experienced but just well educated. Also her lack of experience is evident when her first date is at the age of 32, when in society that happens when a person is an adolescent, therefore inferring that she has missed important stages in life that add to a person’s experience. Leading to the theme people are not who they appear to be. Hulga, appearing to be experienced is only a well-educated woman. Hulga is childish, thus rebuking the original thought of Hulga as experienced. Hulga falls for the multitude of compliments and lies the boy selling the Bible fills her head with. â€Å"You’re a brave sweet little thing and I liked you the minute I seen you walk in the door. † Hulga believes that this is how he truly thinks of her when in reality he is just using her. â€Å"During the night she imagined she had seduced him. † Hulga, holding such thoughts is seen to be childish because one who is not, understands and would realize deep feeling needs to be given time and does not happen overnight. Even though Hulga is portrayed as experienced because she is uneasy about the situation, she is in reality childish because she falls for the boy’s lies. Also she is seen to be a strong woman, but she is not because she did not stand her ground and fell for the boy’s lies. Therefore leading the reader to see that people are not who they appear to be, as Hulga is just as childish as she is educated. Hulga because of her heart condition is depicted to be a strong woman, but she is really a weak and vulnerable human being. She gave a little cry of alarm but he pushed her down and began to kiss her again. Without the leg she felt entirely dependent on him. † Her mental well-being is far from strong. She is weak because without her leg she is left to feel utterly weak and vulnerable and dependable on a boy who she vaguely knows. O’Connor from the beginning of the short story was portraying Hulga to be a woman that was strong, for she had a heart condition that could claim her life at any time but, she still continued on with her life in the form of education. Hulga reserved, spent most of her time alone, leading the reader to believe that she did not need anyone in particular in her life to make her feel as if she was important. But, with insight from this particular scene. the reader can see that she is a pure vulnerable and weak human being for she does not know how to conduct herself in such a situation out of her control; Leading to the theme people are not who they appear to be. Hulga appears to be strong and independent when in reality she is a weak human being. O’Connor’s didactic literature uses character analysis to portray the theme people are not who they appear to be using a 32 year old woman who is disabled and an atheist. O’Connor portrays Hulga to be experienced and strong but when placed in a situation that is unfamiliar to a person, her true colors shows and the reader sees her for who she really is. A well-educated but inexperienced, childish and weak human being, leading to the lesson, people are not who they appear to be.

The Burgess Story Essay -- Paleontologists Science Scientists Essays

The Burgess Story "I don't like to say bad things about paleontologists, but they're really not very good scientists. They're more like stamp collectors. - Luis Alvarez, Physics Nobel Laureate - Luis Alvarez evidently had some very definite ideas about what a good scientist does, and it is especially telling that such a comment comes from a physicist. What could Alvarez have had in mind when he made this remark? He may have been making a mental comparison of the approach commonly used in physics -- that of laboratory experimentation -- with the way the study of paleontology is conducted, A paleontologist is very much a historian -- someone who is involved in the "reconstruction of past events ... based on narrative evidence of their own unique phenomena" (Gould 278). In Alvarez's eyes then, good science is characterised by the experimental approach of experiment, quantification, repetition, prediction, and restriction of complexity to a few variables that can be controlled and manipulated" (Gould 277). This seems to me too narrow a definition. Such an approach can hardly be used in fields such as paleontology, which study the occurrence of one-off events such as evolution. I n cases such as these, what standards can we use to determine whether something is admissible as good scientific practice? Philosophers of science such as Karl Popper and Thomas Kuhn have each come up with their own ideas of what constitutes good science. Can they perhaps shed some light on other possible definitions of good science? Can these other definitions of good science be generalised to all disciplines of science? Popper and Kuhn have proposed strictly theoretical ideas -- It remains to be seen whether a concrete example of scientific resear... ...se pressures? The critenia for good science is jmportant so that the scientist remembers not to cave in to these pressures, and the layperson remembers that scientists can be fallible. Works Cited Gould, Stephen Jay. Wonderful Life: The Burgess Shale and the Nature of History. New York: W.W. Norton, c1989. Kuhn, Thomas S. The Structure of Scientific Revolutions. 2nd ed. Chicago: University of Chicago Press, 1970. Kuhn, Thomas S. "Logic of Discovery or Psychology of Research?" Criticism and the growth of knowledge: proceedings of the International Colloquium in the Philosophy of Science, London, 1965. Vol 4. Eds. hnre Lakatos, Alan Musgrave. Cambridge: Cambridge University Press, 1970. Popper, Karl R. Conjectures and refutations: the growth of scientific knowledge. London: Routledge & Kegan Paul, 1963. Feymnan, Richard P. "Cargo Cult Science" The Burgess Story Essay -- Paleontologists Science Scientists Essays The Burgess Story "I don't like to say bad things about paleontologists, but they're really not very good scientists. They're more like stamp collectors. - Luis Alvarez, Physics Nobel Laureate - Luis Alvarez evidently had some very definite ideas about what a good scientist does, and it is especially telling that such a comment comes from a physicist. What could Alvarez have had in mind when he made this remark? He may have been making a mental comparison of the approach commonly used in physics -- that of laboratory experimentation -- with the way the study of paleontology is conducted, A paleontologist is very much a historian -- someone who is involved in the "reconstruction of past events ... based on narrative evidence of their own unique phenomena" (Gould 278). In Alvarez's eyes then, good science is characterised by the experimental approach of experiment, quantification, repetition, prediction, and restriction of complexity to a few variables that can be controlled and manipulated" (Gould 277). This seems to me too narrow a definition. Such an approach can hardly be used in fields such as paleontology, which study the occurrence of one-off events such as evolution. I n cases such as these, what standards can we use to determine whether something is admissible as good scientific practice? Philosophers of science such as Karl Popper and Thomas Kuhn have each come up with their own ideas of what constitutes good science. Can they perhaps shed some light on other possible definitions of good science? Can these other definitions of good science be generalised to all disciplines of science? Popper and Kuhn have proposed strictly theoretical ideas -- It remains to be seen whether a concrete example of scientific resear... ...se pressures? The critenia for good science is jmportant so that the scientist remembers not to cave in to these pressures, and the layperson remembers that scientists can be fallible. Works Cited Gould, Stephen Jay. Wonderful Life: The Burgess Shale and the Nature of History. New York: W.W. Norton, c1989. Kuhn, Thomas S. The Structure of Scientific Revolutions. 2nd ed. Chicago: University of Chicago Press, 1970. Kuhn, Thomas S. "Logic of Discovery or Psychology of Research?" Criticism and the growth of knowledge: proceedings of the International Colloquium in the Philosophy of Science, London, 1965. Vol 4. Eds. hnre Lakatos, Alan Musgrave. Cambridge: Cambridge University Press, 1970. Popper, Karl R. Conjectures and refutations: the growth of scientific knowledge. London: Routledge & Kegan Paul, 1963. Feymnan, Richard P. "Cargo Cult Science"

Contributors to the Evolution of American Higher Education System

The evolution of Higher Educational System the United States can be attributed from several components. Among these attributes are the 1944 GI Bill of Rights and the appointment of the President's Commission on Higher Education by President Truman in 1946. Such significant contributions not only greatly affected the American Education System during those times but also served as catalysts that continue to benefit the modern society. These also paved the way improvement, acceleration and the widening the system of education as well as has opened opportunities for Americans of past, present and future generations.The significant development of the American higher education system can be traced from the enactment by President Franklin Roosevelt on June 22, 1944 of the â€Å"GI Bill of Rights† which was also called as the â€Å"Servicemen's Readjustment Act of 1944† (cited in Greenberg, 2007, p. 47). The law changed the American economic and social standpoints since among i ts provisions provided veterans of World War II an easy and immediate financial assistance by means of unemployment insurance.Most importantly, the law gave American veterans big opportunities such as vocational and practical activities relating to college learning as well as free access to housing and business loans (Greenberg, 2007). One of the permanent legacies of the GI Bill of Rights is now the ordinary impression that anyone can and should have education irrespective of â€Å"age, sex, race, religion, or family status† (Greenberg, 2007, p. 49). The law was also noted for bringing back the veterans' interest in education, majority of who have not achieved even secondary diplomas because of the World War II.With the provision of a better quality of higher education which the veterans have longed for, the law provided a broad and lasting acceptance of the notion that learning, particularly post-secondary or college education is the Americans' pathway to an improved employ ment and life (Greenberg, 2007). Aside from providing Americans from all walks of life a practical access to higher education, the GI Bill of Rights has also altered the definition of college learning in public awareness starting from 1950s until today.Before the war, the system was characterized mostly by â€Å"private, liberal arts, small-college, rural, residential, elitist, and often discriminatory from institution to institution with respect to race and religion† (Greenberg, 2007, p. 50). However, the current higher education system now is noticeably public that centers on â€Å"occupational, technical, and scientific education, huge, urban-oriented, suitable for commuter attendance, and highly democratic† (Greenberg, 2007, p. 50).At present, the system focuses and offers quality cultural, learning and financial aspects of higher education instead of just authorization of the upper members of the society. Lastly, the law is best noted as one factor that led to tre mendous social change. Since there was shake up of perspectives as regards â€Å"sex, religion, and race,† the law subjected even the ordinary Americans to liberated ideas of the society by means of higher education (Greeberg, 2007, p. 51). Meanwhile, a lot of veterans returned to college or post-secondary education in 1946.The heavy influx of students and industrialization of the economy, however, overstressed the system, curriculum and facilities. Additionally, the increasing number of war veterans studying again aggravated the existing educational problems being experienced by regular college students. This is because the group of veterans has to struggle it out with the American youth in their pursuit of a quality higher education. Hence, both the two groups increased the demands of college education.However, government assets and means of instrument are unable to adapt with the requirements such as an increased enrollees as well as variety of needs and involvements of bo th the veterans and youth as college students (Alexander, 1998). With the above situation in 1946, President Truman established a â€Å"President's Commission on Higher Education† and said that â€Å"we should now reexamine our system of higher education in terms of its objectives, methods, and facilities; and in the light of the social role it has to play† (President's Commission on Higher Education, 1947).The committee was composed of 28 prominent and outstanding Americans such as professionals and laymen like George F. Zook. The group immediately worked and in December of 1947, made a 377-page report titled â€Å"Higher Education for American Democracy† which was composed of six volumes under the following titles: â€Å"Establishing the Goals, Equalizing and Expanding Individual Opportunity, Organizing Higher Education, Staffing Higher Education, Financing Higher Education and Resource Data† (President's Commission on Higher Education, 1947, pp.1-3, 5- 8, 25-29, 32-39, 47-49). With a task to carry out what President Truman has said and define the obligations of colleges and universities, the commissions worked it out with the said educational facilities but were initially unsatisfied with the results. This is because education experts noted an apprehensive sense of failure or defect in the system. They also felt that the facilities are unable to keep up with the pace of the ever-changing state of the system as the society.Additionally, they see a need to re-pattern everything in order to meet the needs and address the concerns of the veterans and youth students which eventually will bring out the effectiveness of the modern education and system and society Moreover, the escalating desire of Americans to aspire for college education and critical necessity for such effective system became the determining factors for the need to improve the execution of the conventional tasks.This, in effect, eventually enabled the system, to assume the new challenge such the as re-entry in college of war veterans as the growing number of youth students, who are both motivated to improve their worth as a free and educated Americans (Alexander, 1998). The above-cited commission and measure are both significant as they greatly contributed on the evolution of the American Higher Education System. This is because the improved system of American higher education enabled the achievement of a more quality of living and democracy in the country for the reason that the benefits equally extended to all citizens.The GI Bill of Rights and 1947 President's Commission on Higher Education have proven their existence and worth because they paved the way for renouncing the unfair education practices of discrimination and separation. Moreover, the said two contributors have resulted in leaders' realization of the importance of quality and accessible college education system and equal opportunities in life. Ultimately, higher education system sho uld be targeted at weakening as well as getting rid of learning discrimination and eventually establishing attitude that will offer the system freely accessible to all Americans. ReferencesAlexander, F. K. (1998). The President's Commission Higher Education for Democracy, 1947. The American College and University EOL 474. Retrieved June 20, 2008 from University of Illinois at Urbana-Champaign database. Greenberg, M. (2007). The GI Bill of Rights. Historians on America: Decisions that Made America (pp. 46-54). Washington, DC: U. S. Department of State's Bureau of International Information Programs President's Commission on Higher Education. (1947). Higher Education for American Democracy: A Report of the President's Commission on Higher Education. Washington, D. C. : Government Printing Office.a

How Does the Author, Robert Louis Stevenson, Present Good and Evil in his Novel ‘Dr Jekyll and Mr Hyde’? Essay

The novel ‘The Strange Case of Dr Jekyll and Mr Hyde’ was written in the late 19th century (1886) by Robert Louis Stevenson who first began to study engineering only with the aim of following his father’s footsteps. However, Stevenson who had not really wanted to study engineering, compromised with his father and decided to study law instead. Although he ‘passed advocate’ he did not practise law as he had already decided to become a writer. Following his dream, he chose to go to France to be in the company of some other artists, writers and painters. He later published volumes of writing which were regarded as some of his best. Immediately after Stevenson’s ‘inland voyage’ in 1876 he met his future wife, Fanny who changed the rest of his life. He was twenty-five years of age and she was a thirty-six years old independent American ‘new woman’ separated from her husband with two children. Two years later, Fanny decided to obtain a divorce from her husband and Stevenson set for California in order to be with Fanny. This was where he wrote his sensational novels. The novel is set in the 19th century Victorian Era in â€Å"the nocturnal streets of London† when religion was more looked upon than science. However, the industrial revolution then increased the importance of science slowly pushing out religion. This novel falls into the genre of mystery and gothic horror. Gothic horror which often has nightmarish qualities and is usually based around the dark side of human nature is a genre which generally uses fantastic settings far removed from reality in order to make an uncomfortable comment about society. The novel ‘Frankenstein’ by Mary Shelly was another famous gothic horror which influenced Stevenson as both novels are about arrogant creators (Jekyll and Dr. Frankenstein) who are destroyed by their creations (Hyde and the monster). The genre of the book is also science fiction. As Stevenson was influenced by Sir Charles Robert Darwin, a British scientist who laid the modern foundation of the evolution theory, he used quotes referring to animals which are less evolved creatures than man. Moreover, Stevenson was influenced by Sigmund Freud whose theory stated that everyone is made up of two or more conflicting personalities. During those times horror books were very uncommon and therefore, this book brought fear into the hearts of all those who read it. Many readers were surprised when Stevenson wrote this novel as there was a large contrast between ‘Treasure Island’, a story about people on an adventure and ‘The Strange Case of Dr Jekyll and Mr Hyde’, a Victorian gruesome gothic horror. The book reflected his two halves, the two contrasting sides of his soul, his Yin and Yang (Chinese symbol showing two sides of something: good and evil). The book is set on the duality of respectability, which is derived from Stevenson’s youth. The main themes of the book are the duality and conflict between good and evil. When Stevenson was young he lived in the new part of Edinburgh with respectable, pious, middle-aged men. From time to time, however, R.L. Stevenson went to the filth of brothels and shadiness. His character and life reflect Dr Jekyll and Mr Hyde; Jekyll being the respected figure while Hyde is the evil dirty side of him. Many people during the Victorian times believed in physiognomy (the use of facial features to judge somebody’s character or temperament) and therefore Hyde would have been thought of as evil because of his appearance. Physiognomy was a pseudo science as we know that one’s appearance does not judge the character of that person. Charles Robert Darwin was becoming famous because of his theories of evolution and natural selection. Like several scientists before him, Darwin believed all the life on earth evolved over millions of years from a few common ancestors. Stevenson who was influenced by Darwin uses many descriptions of his characters to animal behaviour. For example, he refers to Hyde’s anger â€Å"with ape like fury† saying that Hyde is like a creature who has not fully evolved. There was a rigid hierarchical class system during those times. On the top of the hierarchy would be the eminent rich class such as Dr Jekyll, Dr Lanyon, Sir Danvers Carew and Mr Utterson. Money and occupation would determine one’s status in the hierarchy. Lower than the rich class would be the butler, Poole followed by the knife boy and the maid. Finally, the lowest class would be the prostitutes who sold their dignity to earn a living. The story is about a respected, eminent scientist called Dr Jekyll who believes that the human soul is made of two opposite beings; good and evil. He discovers a potion that can separate the two beings, allowing him to transform into the dark side of Mr Hyde, short, well built, and having a devilish appearance, and then back into his good, manner-some side. He is able to transform at will using the drug. Following Mr Hyde murdering Sir Danvers Carew, Jekyll decides to stop transforming into Mr Hyde as he now realises the danger being Mr Hyde causes. Eventually, Mr Hyde becomes stronger and kills Dr Jekyll. The lawyer, Mr Utterson investigates the peculiar situation. Finally, when Mr Hyde is about to be caught he commits suicide and the strange tale of Dr Jekyll and Mr Hyde is unfolded to Mr Utterson. Dr Jekyll was a rich and respected man described as having some â€Å"kindness† in his body telling the reader he is good. He was religious and he had â€Å"copy of pious work for which Jekyll had several times expressed great esteem†. He believed that he was still a gentleman as it was Hyde whom Jekyll described as â€Å"pure evil†. Dr Jekyll was described as â€Å"a large man†, â€Å"a smooth-faced man of fifty† and his hand is described as â€Å"professional in shape and size†, â€Å"large†, â€Å"firm† and â€Å"white†. Mr Hyde, the evil side of Dr Jekyll, is described as being â€Å"deformed somewhere† but many of the characters â€Å"cannot specify the point† of where the deformity is. This is why Hyde is quite so repulsive and as physiognomy was strongly believed in, for Hyde’s appearance to be so repulsive he must have been evil. As the people do not know how to describe the evil which is seen in Hyde they describe it as a deformity. He is also described as â€Å"hardly human† and â€Å"like Satan† showing the extent of his evil appearance. Hyde was â€Å"dwarfish†, young and his hand was â€Å"lean, corded and knuckly†. Jekyll and Hyde are opposites showing evil and good in their appearances and personalities. Mr Utterson, a trustworthy and respected lawyer is described as â€Å"backward in sentiment†. The author tells us of his rationality and how he keeps his emotions to himself. Robert Louis Stevenson also mentions a â€Å"catholicity of good nature† and his dual personality. â€Å"When he was alone† he â€Å"drank gin† which was illegal according to Victorian laws but as for Mr Utterson, not only did he like Gin but he also drank â€Å"to mortify a taste for vintages†. He is respectable but he sins. Little is known about him throughout the novel but the reader trusts him. His full name ‘Gabriel John Utterson’ is symbolic of the Christian faith as two of his names are characters from the bible which also helps us as readers to have trust in him. Dr Lanyon, also a well respected man, is considered â€Å"hearty† and therefore we know he is a good person. There is nothing secretive about him as we know that he was a close friend of Jekyll and that he knew of Jekyll’s experiments which caused him to think of Jekyll as the â€Å"devil†. Sir Danvers Carew was a Member of Parliament and greatly respected. He was given the honour of knighthood showing his respectful position in society. It was monstrous of Hyde to kill a â€Å"gentle† man for no apparent reason. Good and evil are presented in ways other than through the characters. Jekyll’s house has two contradicting sides, one well maintained and the other neglected. The well maintained side of the house is well kept and is the only part visitors see, whereas the other more secretive side where guests are not allowed to enter is dirty and neglected. The ill maintained side that contains Dr Jekyll’s laboratory is where Jekyll created the magic potion splitting the good and evil of his soul. Hyde’s dialogue is one of the many devices which helps to show the reader Mr Hyde’s evil nature. His speech and manner is different from that of a gentleman. Talking in short sentences, being rude, never speaking in a normal tone by either mumbling or by raising his voice portrays his foul character. Another device used by Stevenson to highlight the intensity of the following chapter of the novel is the weather and setting. When it is a fine day, nothing evil shall happen whereas when the weather is bad, it is anticipated that something evil is imminent. Before the murder of Sir Danvers Carew the weather was described as â€Å"a fog rolled over the city in the small hours†. The weather turns grim just before a disaster strikes. This is repeated throughout the novel and it is used to camouflage Hyde adding tension and mystery. The settings are again a contradiction: Dr Jekyll lived around Regents Park, an extremely wealthy place and Hyde lived in Soho, the poorer part of London, an area full of prostitutes. The two doors of Jekyll and Hyde are also opposites which are used to describe the rich and poor class structure. The front door was said to be clean, expensive, new looking and well maintained which is likely to have been used by family, friends and other guests. However, the back door was said to be poorly kept, run down and dirty and was used by the workers, highlighting the class difference. The technique of using multiple narrators is used in ‘The Strange Case of Dr Jekyll and Mr Hyde’. They are used in order to suspend the reader in a state of uncertainty. Stevenson sets out the information which is available in a puzzling detective case providing separate narrators’ perspectives with the use of narrative techniques such as testimonies and letters which are written by well-respected people that have little overall understanding of the case themselves. By using different accounts of the same case Stevenson delays the understanding of the reader thus serving suspense and realism projecting into the reader’s imagination into the fiction which is experienced by the characters. The purpose of chapters nine and ten are to reveal to the truth to the reader and to end the suspense. Dr Jekyll is the final narrator and is also the one who reveals to the reader and to Mr Utterson that Mr Hyde and Dr Jekyll are the two sides of the same soul. The reaction of the unsuspecting Victorian would be devastating as during those times, horrors were so rare that this book would have brought fear to everyone who read it. I feel that the idea of people being good and evil is true but the actions people choose are what make up the overall character of that person. Jekyll resorts to drugs to satisfy his desires. This book is relevant in society today as people resort to alcohol, drugs, crime, and other evil things for pleasure and relief from aspects of their life. They are then ashamed but do not have the will power to stop or know of no other way in which to live their lives. Good and evil are well represented in ‘The Strange Case of Dr Jekyll and Mr Hyde’. Using the good and evil of the same person was an extraordinary idea by Stevenson. He manipulated the ideas of Freud and Darwin to create an exhilarating novel. Dr Jekyll does try to do the right thing at the end. Stopping the intake of the potion which changed him to Mr Hyde was a start in ending the disaster he had caused by unleashing Mr Hyde. In order to relieve his conscience, he donated a lot to charity even though nothing could change the fact that his other form had killed Sir Danvers Carew. Finally, the evil overcame the good which was what made the ‘Strange Case of Dr Jekyll and Mr Hyde’ a gruesome, gothic Victorian horror.

How to Make Academic Posters

How to Make Academic Posters How to Produce an Effective Academic Poster The aim of academic posters is to share information at conferences, seminars, and exhibitions. They can tell about some complex issues, and thus it is essential that the information on them is well-organized, readable, and eye-catching. While creating a poster, it is critical to take care not only about its visual appearance but also about its content. Main approaches to producing college posters Approach 1 One-piece method involves creating a poster in one large piece. The design is elaborated by means of different software applications, such as Microsoft Powerpoint. It is usually performed in A3 or A4 size and after that is enlarged at the printout stage. Approach 2 Panel method The distributed poster space is broken down into some separate panels. It can be comprised of such elements as text, images, tables, or titles. Standard word-processor and presentation software are the best tools for this method. The panel method can be flexibly used and adjusted to changing layouts. This approach is attention-grabbing and makes your poster distinct from the rest. Steps to Creating a Poster Step One Deciding on the content The first step is to understand your assignment and identify the type of information that you will use in your poster. These questions may come in handy:What is the purpose of your poster to present findings, put forward an argument, persuade an audience, or endorse a product? Who is interested in your poster? What is your audience searching for elaborate information or a concise summary? Where will your poster be displayed? Is there any instruction with the defined content of your poster?Step Two Drawing an outline Having defined the content of your poster, you should think of the way your information will be displayed. By drawing an outline, you can wisely use the space allocated. Structure Your structure must be comprehensible and logical so that viewers could easily follow the flow of information in your poster. To provide a readable flow of information, consider mapping out your poster on a grid system. Creating your poster design Having laid out the parts of your poster, you need to print out roughs of the text, use scissors, and glue to cut things out. It will help you to apply different sequences and spacings to see the exact quantity of information required for an efficient display. Step Three Creating your final poster Having decided on the location of your information, you can start working on your final poster. To achieve good results, you need to be knowledgeable about some design principles of organizing your material. Sticking to them will secure you a good feedback from your teacher. How to Create a Powerpoint Template? Once you are done with writing your text, you need to think of its presentation. There are 5 key points to take care of:Font. Pick a font that is readable from a great distance. Most of the usual fonts are appropriate for this (e.g. Helvetica, Palatino, Times). Avoid applying too many fonts since it can look scruffy. Two is a happy medium; one for the headings and one for the main information. Type size. Keep in mind that your poster will be viewed by people standing at around a meter away and thus the text should be easily read at a distance. Apply large type sizes (24 and 36 points). Titles and headings should be more sizeable than your main text. Try to minimize the number of type sizes. Otherwise, your paper will look awkward. Line spacing or leading. Applying one and a half or double spacing between lines makes your poster design more legible. Alignment. Most word-processing packages enable you to align your text in various ways on the page; you can choose between left, right, center, and justified. Try not to resort to alignments since it can sometimes look out of place. Left aligned is the best to read, especially when applying a large type. Case. Text in UPPER CASE is hard to read, even being very close to the presentation, and thus it is better to avoid it.Color pattern Colors can make poster design appear in a new light, and provide you with a new method of underlining some aspects of your information. Pick colors that correspond to each other so that they do not distract from the information in your poster. Do not apply a miscellany of colors, otherwise, your poster will look messy. Diagrams Presenting your information on a poster enables you to show your data in a riveting and creative way. Think of how you can improve your poster by means of pictures, tables, charts, or photos. The insertion of even one well-chosen picture can significantly make your audience more interested in your poster. Step Four Presenting your poster Poster presentations can be performed in many ways. You may be asked to stand near your poster, conversing with people as they browse and answering questions about the information you presented. Also, your poster can be just a part of a general display. You can come up with some ways of helping interested viewers to take information away from your poster: making printed A4 copies of one-piece posters or short summaries of panel posters are indeed efficient ways of communicating your information. Summary Creating academic posters is an extremely effective way of putting across information to a great majority of people. However, it can be quite challenging to create a poster that is both visually attractive and informative. Still, if you take pains to make an engaging and interesting poster, you are certain to reap outstanding results.

An Example of the Socratic Method Essays

An Example of the Socratic Method Essays An Example of the Socratic Method Essay An Example of the Socratic Method Essay The Republic we come to ponder the question of Justice. Just exactly where In the dialogue does Socrates win over the debate with Trashcans and gain the support of the bystanders? This Is very open-ended and opinionated question, but there are parts of the dialogue In which rises to a climax and then falls. As you read on I express in my best words where I feel Socrates took control of this debate over what Justice is. There is no doubt a lot going on in this dialogue and much back-and-forth between individuals. In that respect it is not easy to pin-point an exact location of where the tides turn in favor of Socrates. From my own perspective of reading this part of The Republic I feel Socrates takes the debate on justice at IEEE. Why do I think this? Well, looking at the before and after of this part it presents to me the climax of the debate between them. Up to this point Socrates is following along with the Idea of relating the different professions to arts since Trashcans thought he was witty to say Socrates did not know the shepherd from the sheep. It Is at this point In which I feel Trashcans cannot save himself and his stance any longer. Lets take a look at the build up to the climax; what has taken place before this to support it as the climax of the debate. Trashcans previous to this is trying to defend his position by saying that the unjust fairs off better than the just. I feel that this dialogue that he has given just completely goes off track of the topic. He tries to give a good punch with words, but instead he starts talking about this trying to cover from Just being told by off by Socrates and agreeing with everything he said previously, because he knows Socrates has put him in a corner at this point. How does he expect to rebound and make a comeback to defend his position like that? He cant so he moves completely away from it and attempts to make Socrates seem fallible with the statement that I previously mentioned of not knowing the shepherd from the sheep. Socrates Isnt stupid though, he knows what Trashcans Is doing when he does this as we see next. After Trashcans gives his ideas on the unjust it appears he is done and feels he has proved his point and is in attempt to vacate the debate. This brings me to my point after the climax. It is to me apparent, Socrates has won. Trashcans is only made out as a fool from then forward. He is tussled now that he has been pressured to remain in the conversation. It is apparent he still feels he has won as he sneers at Socrates when he says he is not convinced. As the reader I was not convinced either at his statement. Just following it, Socrates is able to take everything he has stated and has shown the falsity in his ideas. As Socrates goes on to question what Trashcans has stated In terms of what was previously discussed about the professions and arts, thus proving him wrong again. Aside from what actually took place In this debate It shows a clear example of the Socratic Method. Always ask questions about the question and question the answers to the question. One individual leads another to contradict himself strengthening the ay that the unjust faired out better than then Just, but Socrates turned it right back around and made him contradict himself again. To reiterate once more, we are shown the Socratic Method in this small excerpt of Plats The Republic. We see, in my opinion, the point in which Trashcans has questioned by Socrates to the point in which he begins to contradict his own words. In a good attempt he tried to revive his stance, but it was not enough. Socrates comparison of profession to arts set the stage for Trashcans demise in this argument.

Battle of Monmouth in the American Revolution

Battle of Monmouth in the American Revolution The Battle of Monmouth was fought on June 28, 1778, during the American Revolution (1775 to 1783). Major General Charles Lee  commanded 12,000 men of the Continental Army under the leadership of General George Washington. For the British,  General Sir Henry Clinton  commanded 11,000 men under the leadership of  Lieutenant General Lord Charles Cornwallis. The weather was extremely hot during the battle,  and almost as many soldiers died from heatstroke as from battle. Background With the French entry into the American Revolution in February 1778, British strategy in America began to shift as the war became increasingly global in nature. As a result, the newly appointed commander of the British Army in America, General Sir Henry Clinton, received orders to dispatch part of his forces to the West Indies and Florida. Though the British had captured the rebel capital of Philadelphia in 1777, Clinton, soon to be short on men, decided to abandon the city the following spring to focus on protecting his base at New York City. Assessing the situation, he originally wanted to withdraw his army by sea, but a shortage of transports compelled him to plan a march north. On June 18, 1778, Clinton began evacuating the city, with his troops crossing Delaware at Coopers Ferry. Moving northeast, Clinton initially intended to march overland to New York, but later opted to move toward  Sandy Hook and take boats to the city. Washingtons Plan While the British commenced planning their departure from Philadelphia, General George Washingtons army was still at its winter quarters encampment at Valley Forge, where it had been tirelessly drilled and trained by Baron von Steuben.  Learning of Clintons intentions, Washington sought to engage the British before they could reach the safety of New York. While many of Washingtons officers favored this aggressive approach, Major General Charles Lee strenuously objected. A recently released prisoner of war and an adversary of Washingtons, Lee argued that the French alliance meant victory in the long run and that it was foolish to commit the army to battle unless they had overwhelming superiority over the enemy. Weighing the arguments, Washington elected to pursue Clinton. In New Jersey, Clintons march was moving slowly due to an extensive baggage train. Arriving at Hopewell, NJ, on June 23, Washington held a council of war. Lee once again argued against a major attack, and this time managed to sway his commander. Encouraged in part by suggestions made by Brigadier General Anthony Wayne, Washington decided instead to send a force of 4,000 men to harass Clintons rearguard. Due to his seniority in the army, Lee was offered command of this force by Washington. Lacking confidence in the plan, Lee declined this offer and it was given to the Marquis de Lafayette. Later in the day, Washington enlarged the force to 5,000. Upon hearing this, Lee changed his mind and demanded that he be given command, which he received with strict orders that he was to hold a meeting of his officers to determine the plan of attack. Lees Attack and Retreat On June 28, Washington received word from the New Jersey militia that the British were on the move. Directing Lee forward, he instructed him to strike the flank of the British as they marched up Middletown Road. This would halt the enemy and allow Washington to bring up the main body of the army. Lee obeyed Washingtons earlier order and held a conference with his commanders. Rather than devising a plan, he told them to be alert for orders during the battle. Around 8 p.m. on June 28, Lees column encountered the British rear guard under Lieutenant General Lord Charles Cornwallis just north of Monmouth Court House. Rather than launch a coordinated attack, Lee committed his troops piecemeal and quickly lost control of the situation. After a few hours of fighting, the British moved to flank Lees line. Seeing this movement, Lee ordered a general retreat up the Freehold Meeting House-Monmouth Court House Road after offering little resistance. Washington to the Rescue While Lees force was engaging Cornwallis, Washington was bringing up the main army. Riding forward, he encountered the fleeing soldiers from Lees command. Appalled by the situation, he located Lee and demanded to know what had happened. After receiving no satisfactory answer, Washington rebuked Lee in one of the few instances in which he swore publicly. Dismissing his subordinate, Washington set to rallying Lees men. Ordering Wayne to establish a line north of the road to slow the British advance, he worked to establish a defensive line along a hedgerow. These efforts held off the British long enough to allow the army to take up positions to the west, behind the West Ravine. Moving into place, the line saw Major General William Alexanders men on the left and Major General Nathanael Greenes troops to the right. The line was supported to the south by artillery on Combs Hill. Falling back to the main army, the remnants of Lees forces, now led by Lafayette, re-formed to the rear of the new American line with the British in pursuit. The training and discipline instilled by von Steuben at Valley Forge paid dividends, and the Continental troops were able to fight the British regulars to a standstill. Late in the afternoon, with both sides bloodied and exhausted  from the summer heat, the British broke off the battle and withdrew toward New York. Washington wished to continue the pursuit, but his men were too exhausted and Clinton had reached the safety of Sandy Hook. The Legend of Molly Pitcher While many of the details regarding the involvement of a Molly Pitcher in the fighting at Monmouth have been embellished or are in dispute, it seems there was indeed a woman who brought water to American artillerymen during the battle. This would have been no small feat, as it was desperately needed not only to alleviate the mens suffering in the intense heat but also to swab the guns during the reloading process. In one version of the story, Molly Pitcher even took over from her husband on a gun crew when he fell, either wounded or from heatstroke. It is believed that Mollys real name was  Mary Hayes McCauly, but, again, the exact details and extent of her assistance during the battle is unknown. Aftermath Casualties for the Battle of Monmouth, as reported by each commander, were 69 killed in battle, 37 dead from heatstroke, 160 wounded, and 95 missing for the Continental Army. British casualties included 65 killed in battle, 59 dead from heatstroke, 170 wounded, 50 captured, and 14 missing. In both cases, these numbers are conservative and losses were more likely 500 to 600 for Washington and over 1,100 for Clinton. The battle was the last major engagement fought in the northern theater of the war. Thereafter, the British holed up in New York and shifted their attention to the southern colonies. Following the battle, Lee requested a court-martial to prove that he was innocent of any wrongdoing. Washington obliged and filed formal charges. Six weeks later, Lee was found guilty and suspended from the service.

IT in hotels travel lodge Essay Example | Topics and Well Written Essays - 2750 words

IT in hotels travel lodge - Essay Example "IT in the hotels travel lodge" outlines the changes and possibilities that IT brought to the hospitality. Since a large number of customers make online payments, the official website of the company needs to be highly protected from phishing attacks. This can be achieved by installing high quality firewalls and bypassing the transaction information through a robust encryption system. Although installing a strong firewall can cost a significant amount for the company but it is essential to maintain the security. The company should hire a good IT company to design its database system so that it cannot be hacked and the personal data are kept safe. In order to further strengthen its security it should have its own physical server at, where all the sensitive information will be stored (Ioannidis et al, 2000). All the stored data particularly the transaction information and personal details should be kept in an encrypted manner, so as to deny unauthorized access to hackers. Moreover, the company should also install data mirroring system. The Data mirroring system will allow the company to keep a second copy of the primary server, so that in case of data loss due to natural calamity or otherwise, the lost data can be recovered from the second location. In order to ensure the physical security of the customers and the physical assets, the company should advanced monitor ing and alarm systems. It should also keep the physical security system separate and independent from the centralized system, so that even if any hacker gets access to the server system, he will not be able to access the physical security system

Rule of Taliban Essay Example | Topics and Well Written Essays - 1250 words

Rule of Taliban - Essay Example After several bombing instances, the Taliban were attacked by the United States of America which made them to escape to other areas for safety (Barth, 12). This left them with a mere 5% of the entire country under their control, these were regions on the north and eventually escaping to Pakistan start being driven out of their last city(Kunduz). It was until recently that first signs of their return were detected. Arguments have risen across different political, religious, social and economic divides of whether ruling power needs to be taken back to them or not. The varied opinion on whether Taliban should be allowed to take back Afghanistan under their rule has been strengthened by the impact felt during their regime whether it were positive or negative. Many people believe that despite the pessimistic views labeled against Taliban, lots of positive developments were realized during their regime as compared to before and after their ousting. It should be noted that despite Taliban being considered reckless on women, they were arguably of importance to the economy and social wellbeing of the Afghans. Some of the reasons cited for letting Taliban regain control of Afghanistan include, but not restricted to their goal of minimizing and eliminating crime at all cost. They succeeded in doing so by coming up with their own kind of Islamic law that entailed death sentences and amputations. Crimes committed such as rape incidence against women were minimized by ensuring that women did not walk out of the house without being in company of male counterparts. Wearing of burga (clothes that covered women’s entire body from head to toe) imposed by Taliban also helped with reducing rape incidences. Those found guilty of violating Taliban laws were thoroughly punished by religious police. Cases of children being used as sex slaves also reduced tremendously (Mason, 102). Taliban advocated for basic and isolationist

Vietnam- the American roll in that conflict Research Paper

Vietnam- the American roll in that conflict - Research Paper Example Further, from such a level of discussion, it is the hope of this author that the reader will gain a more informed understanding for the nuanced nature and ideological motivations for why the United States saw Vietnam as the figurative â€Å"line in the sand† in which global communism must be defeated and democracy and stated; even by force if necessary. After the conclusion of the Second World War, two superpowers arose. Both the United States and the Soviet Union had collectively helped to free the world from fascism and Japanese imperialism (Pham 19). As a function of this combined victory, both of these superpowers emerged as preeminently dominant over large swaths of territory and by extension, inherently distrustful of one another. Due to the fact that global communism called for a sustained and determined attack upon capital systems and imperial powers, the United States and its allies found themselves on the immediate defensive; attempting to guard against military coup s, proletarian revolution, and any other destabilizing force that the Communist bloc of nations around the globe might foist upon them as a means of weakening the strength of â€Å"the free world†. Due to this sustained and determined attack, then President Truman issued what would become the famous â€Å"Truman doctrine†. This Truman doctrine, further honed, added to, and defined by subsequent presidents, helped to determine the way in which the United States would integrate with communist aggression throughout the world. Ultimately, at its very core, the Truman doctrine stated that it was the express intent of the United States to combat communism at each and every juncture, in each and every location around the globe. After Pres. Truman left the Oval Office, Pres. Dwight Eisenhower further honed the Truman doctrine to an even more aggressive stance (Daddis 234). Dwight D Eisenhower, in 1954, helped to elaborate upon this doctrine of containment and expands upon it b y discussing what has since become known as the â€Å"domino theory†. This domino theory asserts that once a given nation within a particular region as a communist government and stated, then a domino effect will be felt throughout the region; allowing other nations to be weakened and ultimately fault of the influence that a single foothold of global communism can have within a particular region. In retrospect, such a theory seems rather preposterous; equating communism to a type of infectious disease that once rooted within a particular geographic region can somehow spread like a cancer. However, within the spirit of the era, this particular approach was not at odds with reality. Following the Second World War, the French unsuccessfully battled an insurgency within Vietnam, then referred to as Indochina, that eventually saw the French colonial forces retreat in humiliation; leaving Vietnam fertile ground for alternative forms of governance and the influences of communism. As such, in 1955, the United States, in tandem with its CIA assets within the region, backed Vietnamese politician Ngo Dinh Diem to oust Bao Dai from power within South Vietnam this particular study was one of many that helps to define the future relationship and strategy that the United

Minor Assignment #2 Essay Example | Topics and Well Written Essays - 500 words

Minor Assignment #2 - Essay Example (Argumentum ad Misericordiam). Advertisement for American Express Credit Card. Ellen DeGeneres starts dancing as soon as she wakes up. Her moves take her from her bedroom, through a park, into an elevator, down the street and right to the studio where she tapes her show. All kinds of music inspire her groovin-even the bells from an ice-cream truck. "My life is about dancing to my own tune. My card always backs me up." (American Express. â€Å"Ellen†. 2004). Comic strip. First scene shows a woman and a man at a bar. Woman asks, â€Å" A RADIO TALK SHOW HOST? HOW INTERESTING? WHAT’S YOUR NAME AGAIN?† Man replies, â€Å"JOE PILEY†. Second scene shows woman checking on PDA and remarking, OK †¦ LET’S SEE HERE †¦ MM-HMM †¦ SINGLE FATHER RAISING TWO GIRLS †¦Ã¢â‚¬ . Third scene shows woman vanishing. Fourth scene shows man asking the bartender â€Å" EVER THINK OF MAKING THIS A GOOGLE-FREE ZONE?† Bartender replies â€Å" ARE YOU KIDDING? LOOK AT ALL THE TIME AND AGGRAVATION IT JUST SAVED YOU†. (Miller, W., 2006). â€Å"After closely consulting with the United States, the multinational forces, Britain and Australia, I made the decision because I judged that the humanitarian mission has completed a certain achievement in the region," Koizumi, who steps down in September, told a news conference. (Hasegawa, K. 2006). â€Å"The OMB bulletin would require that peer reviewers be ‘independent of the agency’ involved when it comes to "significant regulatory information. ‘Experts receiving funding from the agency involved, who have performed multiple peer reviews for that agency in recent years or just one review on the same topic, would be eliminated as potential reviewers’†. (Philipkoski, K., 2004). Hasegawa, K. (2006). Japan ends milestone Iraq military mission. Retrieved June 20, 2006, from, YAHOO NEWS! Available at:

Media arts Research Paper Example | Topics and Well Written Essays - 500 words

Media arts - Research Paper Example In the pre-production stage, the cinematographer conducts research, selects, and approves locations, props, equipment, crew, set colours, textures and shoot tests. The DOP designates the filters and other photographic controls to be followed during filming (BSC, 2011). Since the production designer is responsible for creating the physical and visual appearance of the film, they work together to generate the set design sketches, special effects, lighting, costumes, props, make-up and hair. The production budget, filming schedules, and key shots are also determined, with assistance from the Director. During the shooting stage, the cinematographer plans the shooting order for activities and directs the trials of scenes to be shot for the day. He designs lighting that matches the locations and actors with the story. It is in this stage that different lighting techniques are employed to set mood, direct viewer attention and provide information about the scenes by use of equipment such as table lamps, bulbs, candles, filters and stage light. The manner in which light falls on face of the actor or lights a landscape or an interior space can create drama, mood, and excitement for the audience. Lower lighting and shadows can be used to show darker moods like horror and sadness or eerie and haunting looks while brighter lighting to show happiness. Soft lighting can depict romantic and heartwarming tone or set a nostalgic tone by use of candle light. Natural lighting can be used to replicate the actual environment of the scene. Furthermore, lighting between scenes may alter as the film p rogresses to communicate changes in the characters’ emotions (BSC, 2011). The cinematographer may employ high contrast lighting techniques by combining harsh streaks of light with bold, black streaks to create a mood of tension and anxiety. The production designer has to be

The Death of Ivan Ilyich, Tolstoy Essay Example | Topics and Well Written Essays - 1000 words

The Death of Ivan Ilyich, Tolstoy - Essay Example He has family, friends and a good position that he devoted a major part of his life in cultivating. As a result he has political, personal and social freedom. Ilyich’s free and easy life is pleasant with decorum and lightheartedness, and his nature is agreeable. Through this narrative, Tolstoy studies both life and death, Ivan’s realization about his life not truly lived, and his eventual making of peace with the inevitability of death. Thus, only in his last moments does Ivan Ilyich lose his fear of death, and joyfully perceives the light which replaces it (Tolstoy 56). Great scholars such as Vladimir and Mahatma Gandhi acclaimed the novella as the greatest in Russian literature. The work is interesting to read, rich in insights about human nature, and educative in its content. Thesis Statement: The purpose of this paper is to examine Leo Tolstoy’s story The Death of Ivan Ilyich, and discuss why the main protagonist’s life was not truly lived. Why Ivan Il yich’s Life was not Well Lived Tolstoy through his story insists that Ivan Ilyich is not different from others in the world, and that his extremely simple and ordinary life is â€Å"most terrible† (Tolstoy 9). ... The author depicts his protagonist as a selfish, short-sighted and mediocre person, since the latter’s ideal goal in life was to avoid unpleasantness. Ilyich’s main pleasures in life included playing bridge with his friends, besides liking antiques and living properly and pleasantly. However, it is evident that none of these normal, ordinary qualities can condemn Ilyich as wicked. This is the exact message that Tolstoy wishes to convey to the reader. While Ivan’s existence was akin to living death, his death is a rebirth into a new spiritual life. Therefore, his fatal flaw was that he had lived in a spiritual void (Hobby 34). According to Tolstoy, the fact of living and life ironically includes the certainty of death. Living with pain and illness everyday, Ivan Ilyich suffers for several months while refusing to accept the inevitability of his death (Tolstoy 7). The core of his life had consisted of emptiness, self deception and false values. Most human beings, i n the process of living, we commonly deny the truth of our human condition, pretend to forget about death; and this lie forms a part of the other lies that vitiate our beings. This means that Ilyich had been â€Å"living a literal, physical life but had been spiritually dead† (Hobby 34). Olney’s (p.110) analysis of the story differentiates between â€Å"life as experience† and â€Å"life as meaning†, and states that Tolstoy’s vivid representation through the fictional narrative helps the reader comprehend the truth that was present in the author’s own soul. For Tolstoy the actual meaning of life was different from indulgence in parties, tastefully decorating one’s home, and other

Media arts Research Paper Example | Topics and Well Written Essays - 500 words

Media arts - Research Paper Example In the pre-production stage, the cinematographer conducts research, selects, and approves locations, props, equipment, crew, set colours, textures and shoot tests. The DOP designates the filters and other photographic controls to be followed during filming (BSC, 2011). Since the production designer is responsible for creating the physical and visual appearance of the film, they work together to generate the set design sketches, special effects, lighting, costumes, props, make-up and hair. The production budget, filming schedules, and key shots are also determined, with assistance from the Director. During the shooting stage, the cinematographer plans the shooting order for activities and directs the trials of scenes to be shot for the day. He designs lighting that matches the locations and actors with the story. It is in this stage that different lighting techniques are employed to set mood, direct viewer attention and provide information about the scenes by use of equipment such as table lamps, bulbs, candles, filters and stage light. The manner in which light falls on face of the actor or lights a landscape or an interior space can create drama, mood, and excitement for the audience. Lower lighting and shadows can be used to show darker moods like horror and sadness or eerie and haunting looks while brighter lighting to show happiness. Soft lighting can depict romantic and heartwarming tone or set a nostalgic tone by use of candle light. Natural lighting can be used to replicate the actual environment of the scene. Furthermore, lighting between scenes may alter as the film p rogresses to communicate changes in the characters’ emotions (BSC, 2011). The cinematographer may employ high contrast lighting techniques by combining harsh streaks of light with bold, black streaks to create a mood of tension and anxiety. The production designer has to be

Advertising and promotion Essay Example | Topics and Well Written Essays - 2000 words

Advertising and promotion - Essay Example This paper aims to explore the role of advertising as part of the integrated approach to marketing communications as well as some relevant models and theories that can help explain the process of communication. This is showed through relevant examples through real-life applications of companies and brand owners of these concepts. Lastly, this paper aims to explore the new trends in the integrated marketing communications industry with changes that are prompted by the onset of new technology. Advertising has a distinct characteristic both as a strong force and a weak force in communicating with consumer (Jones 1990, 233-246). The advertising functions role in the overall marketing communications mix of the company depends on whether the advertising should be used as a strong force, or a weak force. In the older times, advertising has always been viewed as a strong force—it is the main function that is being used by companies to promote products. With advertising, brands are created as they help gain peoples attention, and later on create attitudes toward these brands (Duncan 2005). When advertising is used as a strong force, it is usually aimed to create awareness from the target audience (Jones 1990, 233-246). This is apparent in an advertisement campaign which is developed in the late 1990s for the Meat & Livestock Commission: The advertising developed by BMP DDB, ‘Recipe for love’, first slowed and then reversed the market decline. The ads ‘dramatised the unique pleasures of red meat meals’ and ‘encouraged people to make a little more effort and cook them more frequently (instead of ready meals, chicken and so on)’. There was also a ‘reassurance’ campaign that gave basic information about the nutritional benefits of red meat. Sales of both beef and all red meat grew in 1997 over 1996 (Broadbent 2008, 763). However, other people believe that advertising, in

Business game Essay Example for Free

Business game Essay Reflection on Personal Performance in Business Strategy Game Business strategy games involving management process before confirming the decision to be made. Lesson learned taken from the business game, from the process and the content from the case (industry and situation condition of the business). Management Process Planning was the first process taken. Reading and understanding the relevant information was necessary and plays a significant role in planning process. Expectation was established in the planning, and followed stepping process until all aspects have been determined, including all distinctiveness in production (capacity, model, etc. ), transportation (shipping), labor, etc. Planning is critical, and it was indicated in the business strategy games, in which it required quite some time to achieve an agreement. Time was also a factor should be considered, and it drove the discussion on the planning to obtain the agreement. Organizing was also needed in the game to obtain optimal process. One opinion was listened and it organized the discussion and the direction of the process toward certain strategy. Other opinion was taking in to consideration, whether support or as devil advocacy to the strategy. The process also managed by organizing the flow of discussion to center on the strategy with already decided to be focused on. One person plays role as organizer at one time became a source person or follower in the other time. This approach of organizing made the progress of the discussion in the one focal point that describes the strategy taken which leads to the decision. When a member played the role as organizer, then the member did directing the process and content according to the chosen strategy, and also can happened that the strategy can be changed according to the expected result and considering assumption of strategy of the competitors. Some times in the process, one or more member can have their drive going down. In this situation other member did motivated the team to keep up the winning spirit. Controlling was also involved in the process, by focus on one thing and sacrifices in other thing, align with the strategy. These four processes of management were implemented in the process of gaining the final decision and in determining the content to be made (such as production/manufacturing, shipping, labor, price, etc. ), in which the final decision was made by consensus. The experience in the game gives the learning point in practicing of implementing management process, planning, organizing, directing, and controlling. Within a given time, group should be able to do planning (including crafting the strategy, and establish the goal), organizing the process (including agreed on the road map of the process, listening and expressing opinion, and adjusting to the characteristics of the group), directing (including do and accept direction, motivating others, make or initiate decision), and controlling (to be aligned with strategy). Management Functions Strategy plays a critical role in the process, and aim to make the company have differentiation that creates competitive edge compare with the competitors. Decisions are determined align with the chosen strategy. Strategy such as increasing market share and or increasing price to obtain more profit, and or have a low cost production by moving the manufacturing to the low cost location, and or lowering the labor cost, and or increasing the quality of the product, etc. , were became the issues discussed during the process. Any decision made in the process should be linked to the strategy and eventually to the expected result (goal). Marketing management initiatives plays important role in the process. Attention was put in the advertising or promotion program. The decision on the initiatives was made in relation with other initiatives, and initiative should be congruence to be able to reach expected impact. Operations management was also applied, in order to have efficient and low cost production, to be able to lower the price, or put emphasizing in better quality of product and therefore adjust the price to a higher number. Having different locations of manufacturing was also part of consideration in operation management, including the days needed for shipping, and inventory level. Financial management was critical. At the end of the day, the success of the strategy, whether the plan was achieved of not, was determined by facts and figures which was analyzed and interpreted in terms of financial. The situation or condition of the company was considering of profitable, safe or potentially bankrupt, and whether the strategy was effective or not was determined from numbers including financial ratios. Production plan and realization, exchange rate, labor cost, product sold or unsold, inventory level, price, etc. were contributed to the financial condition, and will be analyzed further for determining next strategy (for next run). Human Resource was also had major role in the decision process. Number of labor involved, salary and incentives, were several factors considered in human resource function. During the discussion it was also considered incentive factors as the factor that can boost the motivation of the employees, in which can increase the productivity and eventually proportionally can lower the cost. Experience in the business games told that the management functions will be more effective if it was take into consideration in integrated way. The strategy made was comprise of many functions of management, Working in Teams Team work was a factor that can smooth the progress of the practice toward a productive way. At one time one member took the role as leader, and expressed the idea or opinion which regarded as reference that was supported or argued by other members. The leader than guide or direct the process toward obtaining acceptable or best solution. Other member played role as follower, tried to understand point of view of the leader, and gave opinion to enrich the information for having the decision. In one process it can happened that the role of leader was switch from one member to another member, and lead the discussion toward the decision. Working in team in the business games demonstrated by listening to other opinions or ideas and, gave contribution to the group by doing analysis and expressing constructive argument and idea or opinion to the group. In the process of making group decision, group tried to obtain consensus, with all group members support the decision. Experience and Lesson Taken to Working Place In leading unit in the working place, it is important to have clear goals for the unit, which are determined in the process of performance planning that usually take place at the beginning of the year. The goals comprises of organization (unit) objective, and individual objective which should be clear and measurable (refer to SMART Goals principle) and cascaded from top to bottom, means that the goals are aligned from executive or manager position to staff position. Having a clear goals or expectations will make all employees within the unit know exactly what are expected to be achieved and will make the monitoring of performance become more effective, and eventually it will make the evaluation of the achievement more effective. Leader should be able to define the goals, which reflected what the unit wants to be, particularly for the respective year. For the unit, strategy than decided to define what is the best way to achieve the goals or answering how to get there. Leader should be able to determine the strategy, which should consider of having different way of doing rather than just following the same thing. Strategy should have put into consideration opportunities and obstacles that can potentially will be faced along the year. For the unit performance, flow of work, service level agreement, number of employee, training and development program that will have impact to the quality of work, compensation practice, etc. should be considered in order to have effective strategy. Every people in the organization have potential, and leader should put effort to unleash the potential of the individual and support them to perform in their work. Many initiatives of improvement or programs come from the people in the unit that can give positive impact to the unit. Motivation is needed to keep the work spirit not fall to the lower level. Leader should do coaching to ensure people in the unit understand and on track, make sure that people move to the same direction with same strategy. Every function of management can be implemented to achieve optimum result. Managing the operation implemented to ensure effectiveness and efficiency of work. Human resource management will help in ensuring what unit do are align with the business. Financial management can be implement whether in business or support function, for instance to measure Return on Investment of certain initiatives. As member of management team, we should contribute in a positive way by giving opinion and ideas, or doing what has been decided productively. Discussion should be conducted in conducive way, listen what other people say and express opinion to reach to the decision. When decision has been made, member should follow and committed to perform the decision in effectively. Success of the unit is also determined by the competency, performance, and contribution of the members. To have an optimum result, member should be able to look the purpose as unit purpose not individual purpose. This principle can create synergy between members in the team and can contribute more to the performance of the team. The business strategy games provide inspiration that can be applied in the working situation. Having competitors that can affect the result of one group convey the message that in establishing standard, one unit should not look into inside factors, but should also consider outside factors. The capability of the unit can be seen differently and will lead to different goals and strategy. Strategy can be different if the external condition is supportive and indicates opportunity and will be different if the external conditions are not accommodating. Macro and micro analysis can be conducted to have a more comprehensive analysis for obtaining effective and right decision. Read more: http://www. ukessays. com/essays/business/reflection-on-personal-performance-in-business-strategy-game-business-essay. php#ixzz2leirR8KT BUSINESS SIMULATION GAMES INDIVIDUAL REFLECTION PAPER On 10 November 2010 afternoon, Our Can group get a chance to get the materials business simulation games, the first time we were a little confused and not understand what the content and intent or purpose of this program. Until then we get the opportunity to play an active role play in the game by forming a company in our Group Can. Listen Read phonetically Dictionary View detailed dictionary I am a member of cans group discussion 3, in this business game, we manage the company named CHAMP. We chose the name CHAMP for our company becouse we hopes that companies will become a leader or a winner in this Business Simulation Game. Growth of our company in this game very interesting and gave many valuable lessons. Our company was ranked second on the game in first year, after making changes in the manufacturing and marketing strategy; we became the first winner in the game in the second year. In the third year we make changes in the shipping, manufacturing also marketing strategy again to maintain its position as champion, but in the fact that our ranking dropped to be number 3. In the fourth year we wanted to get back into champions. We did totally change the strategy in all sections and mainly to increase product awareness, we contracted with many famous artists paid a high price for promotion. But the results we slumped to the lowest ranking (sixth). This surprised us and made us confused to find out where our biggest mistakes in managing the company. Listen Read phonetically Dictionary View detailed dictionary noun camp compound Did not want to continue to decline, in the fifth year we try to flash back to learn the success stories in the first and second year, besides that we also study the companys strategy of competitors, then we create a new strategy and the results we were able to ride into fourth place. In the sixth year we try to make small changes to strategy in several sections and the results we rose again to number three. In the seventh year we do not make changes to our strategy and stay at rank 3. After doing business game above, there are many valuable lessons that I get. Those lessons were: About Management Process (Planning, Organizing, Directing, Controlling) In managing a company as a manager or owner of a business we must have: a. Planing ? Both long-term planning and short term, this really helps us to determine the strategy or action we should do in the near future or the preparation for long-term corporate strategy. b. Organization ? Complete, clear and transparent as one of the supporters because of the companys people are assets of a company†, the placement of people with appropriate knowledge and skills that will facilitate the acceleration of the process as well as the operations of a company. It also must be supported by a clear Job Description and detail-enter the respective functions of the organization. c. Directing ? In the governance of a company also must be supported by rules or standard operating systems or procedures are clear and understood by all line employees. we often call with company regulations, standard operating procedures etc. d. Controlling ? As a manager or owner in a company we still have to implement controls on employee performance, corporate governance, corporate operating costs and market conditions that support the smooth and that we manage the companys growth periodically. We can also be done with checking Monthly Report / Balance Sheet , hold on monthly meetings, etc. Listen Read phonetically Dictionary View detailed dictionary adjective inside deep indoor internal interior profound inland intrinsic cavernous thoughtful three-dimensional adverb deeply sound preposition in within on to inside under in the course of prefix endo- 2. About Management Function (Strategy, Marketing, Operations, Finance, Human Resources, etc. ) Strategy ? Corporate strategy should be set appropriately by considering several factors, including supporters of human capital, finance, market share and also that there are competitors in the same type of business with our company. In the governance of a business may take a few strategies such as for launching a new product needs some backup strategy, it is necessary whenever the initial strategy does not show results in maximum then we still have some alternative backup strategy, so it does not require a long time to take any action appropriate in market penetration. Marketing ? According to my opinion, the success rate of a company also backed with the full functionality of the marketing is true both in the company engaged in the services or products etc. Capable marketing, product master, around the existing market and marketing must knowing the strengths and weaknesses of competitors. Listen Operations ? Operational support from both system and service level aggrement factor in a process of corporate governance is very important. It also needs to be supported with the latest technology. Listen Read phonetically Dictionary View detailed dictionary verb hold conduct make organize provide establish arrange carry out throw take set up call launch institute stage put on bring about impose carry on incur exercise levy open put up effect float lay on negotiate afford touch off operate stage-manage generate phrase bring into being Finance ? A company can be said in good condition when to generate maximum profit. As a manager or the owners of a company we should be able to manage our capital versus operating costs required, the greater the profit earned by production costs that are not too large will show the healthy of a business. However, we also must consider the placement of funds and financial governance of our company, whether already in accordance with the budgeting or is not appropriate. In terms of business expansion or major factor that should we consider is the condition of our corporate finance, whether supportive or not, when lack of support but the potential or opportunities that we have a large, one financial source of our business is on loan from the Bank with a source of return and specific timeframe. Human Resources ? In addition to the above factors one important thing to note is that inadequate human resources that are reliable and have the skills to suit the needs of the company. A competent leader should be able to determine the amount of labor requirements and can put the right people-enter the respective divisions within an organization. 3. About Working In Teams To work as a reliable teamwork are some things we have to consider include: Get familiar with either all members of the team, it is useful to the division of tasks and towards solving problems that arise. We must be willing to hear opinions of all members of the team in making changes in strategy or action for operasinal company. Explore more information and opinion that reliable and resonable with the case or problem that we should solving as a good team work, eq. Browsing some data from internet or from any sourches. Putting the right people on the job or responsibilities in accordance with the characteristics of our team members are. Based on the experiences and lessons I got from the business game I have done, I plan to apply some advantages in my workplace. As the leader of my unit : A leader should have strong leadership and enough skills to manage the organization and the company. Planning, directing (also mentoring or choaching program) and controlling periodicly to all of my sub ordinate. Delegate some responsibilities to the deputy business with a fixed control function properly . Sharing knowledge to all sub-ordinate, sub-branch manager and exploring new knowledge, new technology and strategy for the success of Bank Mega Cluster Balikpapan Special Hire employee from another Bank (Manager or Marketing) to help me manage the company and make the vision 1000 of Bank Mega become reality (become the leader bank in Balikpapan – East Kalimantan Indonesia) As a member of my management team : Being more creative, proactive and always have new ideas to supporting the management team More details in targeting business opportunities and increase market share. Establishing a reliable team work with 2-way communication is effective and still value the opinions of other members of management team Read more: http://www. ukessays. com/essays/business/business-simulation-games-individual-reflection-paper-business-essay. php#ixzz2lej5YvdS REFLECTION PAPER – THE BUSINESS STRATEGY GAME About Management Processes From the Business Strategy Game, I learned that first important process for a company to determine its future business path was to set a strategic and realistic planning about what is the company goal, how long the goal will be achieved and how to achieve the goal among the competition. In setting the plan, company should define first what is their mission statement or strategic vision. This mission statement is a statement which indicates the purposes and activities of the company’s business/goals in brief, clear and focus words. Along with mission statement, company must clearly define its objectives quantitatively within certain period. From these quantitative objectives, company could set a realistic and attainable long term strategic planning to allocate budget and resources in the company. In strategic planning, company should define clearly its target market, financial objective and competitive position among the industry. This strategic planning will be the direction of the company in running its business. After setting the strategic planning, company should design an organization structure to manage the company effectively, by designating persons who will in charge in each roles and held responsibility in each area of the business in the company (marketing, finance, operation, sales and so on), especially the person who will be responsible as the leader of the company (as CEO). The role of CEO is very essential because he/she must lead company to the right direction in implementing company strategy to achieve company’s objectives. From the clear and effective organization structure, CEO and management will have clear legitimation and authority in directing all resources in the company to implement the company’s strategy. Finally, the company should closely and intensively controlling and monitoring the performance of the strategy during implementation to assess its progress against the pre-defined targets and ensure that all the company elements were doing their parts and responsibility in the right track. About Management Functions In a company, management should establish the right and important functions which will run the company operational activities, define what are the responsibilities of each functions and ensure that each functions performed in accordance with the company objectives. In order to give more value to the company in terms of profitability, management should work together to set a strategy in making company’s output (product or services) more competitive in the market by considering all aspects involved. As an example, to gain more profitability company could set pricing strategy to be higher or lower compare to market but before decided the price, company should consider other aspects such as costs, quality and resources needed in creation of the product or services. About Working in Teams In working as a team member in the company, it is very important to determine a clear designation about who will act as the leader and the follower. Because if there’s no clear designation, potentially will cause the resources in the company to move to the wrong direction and this will destruct company effort in achieving its objectives. As a leader, a person should show the ability to manage and to coach the entire team member to do their tasks properly, and he/she should has willingness to listen and appreciation to his/her followers insights at the same time. And as a follower, one should give respect to the leader and obey the leader decisions. But it is important too for the company to define what is the follower assignment and designation, because if it is not clearly defined, the follower couldn’t perform nor contributed optimally in attaining company’s objective process. What I plan to do in my work place from the experience and lessons I took from the BSG are : As the leader of my unit I will put more effort to be an effective and efficient leader of my unit and will put more awareness to all my team member that our jobs especially in designing the most efficient operational work flow in my company has essential impact in saving the company budget and optimizing company resources which will contributed in achieving the company’s objective especially in financial aspect and giving more value to the customer and shareholder. And furthermore I will spend more time and effort to evaluate designation and job description for each member of my team, to put the right person to the right job and responsibility. If the designation and job description were not fit or not clear to the team member, it will impact to the performance of the working unit itself because each team member do not know exactly what is their role in their working unit. As a member of my management team I will put more consideration and attention about financial impact of any decision that my management made. From the BSG, I see that all activities in each working unit must be contributed and affected to the company strategic planning especially in achieving financial goals. And I will put more respect to any member and any decision of my management team made, even though sometimes the decision seems to be hard to be implement, I will try to see it from wider perspective that the decision must be made deliberately and considered many important aspects which ending is to give more value for the company.

The Importance Of Bioequivalence

The Importance Of Bioequivalence Bioequivalence is defined as the absence of a significant difference in the rate extent to which the active ingredient or active moiety in pharmaceutical equivalent or pharmaceutical alternative become available at the site of drug action when administered at the same molar dose under similar conditions in an appropriately designed study (Huixiao et al., 2009). The importance of bioequivalence studies is increasing due to the large growth of the production and consumption of generic product (Vetchà ½ et al., 2007). Bioequivalence also assess the relative bioavailability of two drug products thus focuses on comparative drug product performance (Mei-Ling et al., 2001). The rationale of bioequivalence study is the monitoring of pharmacokinetic and pharmacodynamic parameters after the administration of tested drugs (Vetchà ½ et al., 2007). A standard pharmacokinetic study is the conventional method for evaluating the pharmacokinetics of a drug in human subjects. Deferiprone (DFP, Ferriproxà ¢Ã¢â‚¬Å¾Ã‚ ¢, Kelferà ¢Ã¢â‚¬Å¾Ã‚ ¢, L1, CP20) was synthetic hydroxypyridinone iron chelator isolated from legume Mimosa paduca (Clarke and Martell 1992) to be taken orally, and bind iron in conditions of iron overload (Kontoghiorghes, G.J, 1985). Iron was essential to all species and there was no physiologic excretory pathway for this essential element (Andrews, 1999). In conditions of primary iron overload (eg, hemochromatosis) or secondary iron overload (eg, transfusion-dependant thalassemia), accumulation of this potentially toxic element results in massive iron accumulation and lead to generation of toxic free radical damage (Rund and Rachmilewitz 2005). DFP was used in the treatment of Thalassemia Major and was also used worldwide to treat cancer, leukemia, hemodialysis and other diseases like detoxification metals, such as aluminum in hemodialysis patients (Paschalidis et al., 1999; Di-Ji et al., 2004). Deferiprone was the worlds first and only or ally active iron chelating drug, which was effective and inexpensive to synthesize thus increasing the prospects of making it available to most thalassemia patients in third world countries who are not currently receiving any form of chelation therapy (Kontoghiorghes et al., 2004). DFP is a bidentate chelator and has a two pka of 3.6 and 9.9 (Hider and Liu 2003) with strong iron binding properties of pFe3+ 19.6 and pFe2+ 5.6 thus binding it in 3:1 complex indicating a high degree of relative specificity for trivalent iron (Clarke and Martell 1992; Tam et al 2003). It was a water soluble compound with partition coefficient of 0.11 and has a molecular weight of 139 Da which made them move freely through cell membranes of the body. DFP absorbed rapidly and completely after oral administration. . Deferiprone appears in plasma within 5 to 10 minutes of ingestion and Peak plasma levels achieved within 1 hour after administration. Food reduces the rate of absorption but not the extent of absorption thus reducing the peak concentration with Cmax of about 100 µmol/L in fasting state and about 85 µmol/L (Matsui et al 1991; Al-Refaie et al 1995a). Deferiprone is metabolized to the inactive glucuronide that is the predominant form recovered in the urine (James et al., 2001). The drug was eliminated rapidly with a half-life of about 2 hours due to hepatic biotransformation. It was metabolized by glucuronidation and about 90% of the drug excreted in urine as glucuronide. Half-life was shorter in healthy subjects of about 1.3 hours than that of thalassemia subjects having 2.3 hours (Stobie et al 1993). Most frequently occurring side effects are transient gastrointestinal symptoms (GI) such as nausea, vomiting, and abdominal pain (Cohen et al 2003). OBJECTIVE The purpose of this study was to evaluate bioequivalence of new tablet formulation of Deferiprone with Ferriprox ® (Apotex, Canada). MATERIALS AND METHODS Materials Two drug products of deferiprone 500 mg tablet were used for invivo bioequivalence study. One was the test product (Test) manufactured locally and another was the Reference or innovators products. Deferiprone standard was supplied by Assistant Drug Controller, Ministry of Health, Islamabad. Acetonitrile and methanol HPLC grade were purchased from MERCK. Study products The test formulations were Ferrinil 500 mg tablet Batch Noà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. , expiry à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦, and the reference product Ferriprox ® 500 mg tablet Batch Noà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ expiryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ (Apotex INC., Canada). Human subjects The study was approved by the Ethics Committee of BeSt Center, Faculty of Biosciences, University of Veterinary and Animal Sciences, Lahore. Twelve healthy Pakistani male volunteers aged between 18-55 years were included in the study. All volunteers were in good health confirmed by physical and clinical laboratory examination including serology, hematology and biochemical test. All volunteers were abstained from other drug intake and alcoholic preparations three weeks prior to and throughout the study. Those volunteers who had chronic smoking history, alcoholic intake and caffeine intake were excluded. Study design The study carried out was randomized, two-treatment, two-period, two-sequence, single dose crossover study with two weeks wash-out period. Each volunteer was in fasted state approximately 10 hours prior to the study. Each volunteer received a single dose of 1000 mg deferiprone with 240 ml of water. Blood samples were collected immediately before and 0.25, 0.5, 0.75, 1, 1.5, 2, 2.5, 3, 4, 6, 8 and 12 hours after drug intake. A standardized lunch is consumed after blood sampling at 4 hours. The plasma were separated by centrifugation and stored at -80 °C. ANALYTICAL METHOD The analytical method was modified by the method of Goddard et al.1990 using validated HPL method DATA ANALYSIS The pharmacokinetic parameters of both test and reference drug were compared and was determined by taking Cmax and Tmax directly from the individual concentration versus time data. Elimination rate constant was determined from log-linear least squared regression of the terminal part of the plasma concentration versus time curve. Half-life was estimated from equation 0.693/Kel. The area under the concentration versus time curve was calculated by linear trapezoidal rule. The comparison of generic product of deferiprone 500 mg with innovators product was assessed using relevant pharmacokinetic parameters, Cmax, Tmax, AUC (0-t) and AUC (0-à ¢Ã‹â€ Ã… ¾) and was transformed to logarithmic scale before statistical analysis. The difference of the mean corresponding log Cmax, log AUC(0-t) and log AUC(0-à ¢Ã‹â€ Ã… ¾) between the two products will be determined by 2-way analysis of variance (ANOVA) for a crossover design at the significant level of ÃŽÂ ± = 0.05. The 90% confidence interval (CI) (two-one sided test) for the differences of the mean log Cmax, log AUC(0-t) and log AUC(0-à ¢Ã‹â€ Ã… ¾) between the two products were calculated. The two products are considered to be bioequivalent when 90% CI of the differences of all parameters were within WHO accepted range of 80%-125%.

Individual Freedom in Melvilles Bartleby, the Scrivener Essay

Individual Freedom in Melville's Bartleby, the Scrivener What motivates you to go to work everyday? What motivates you to dress the way you do? What motivates you to be reasonable when it comes to normal requests? Ah, the ultimate question in need of an answer: Who determines what is reasonable and normal, and should we not determine these matters for ourselves? Chaos would result, you say, if every individual were granted that freedom. Yet, we all do have that freedom, and Herman Melville (1819-1891) through the interpretation of a man who prefers to follow his own path in "Bartleby, the Scrivener", subjectively conveys the mental anguish he experienced as a writer and man when the literary world attempted to steal that freedom. Dear Bartleby was a harmless man with a demeanor that was capable of disarming many. From the onset of Melville's story, it becomes quite apparent that Bartleby is a man who prefers not to do what society wishes of him. He prefers not to honor any request from his employer that would make him deviate from what he prefers to be doing. Bartleby's employer quickly realized that, "there was something about Bartleby that not only strangely disarmed me, but in a wonderful manner touched and disconcerted me" (2236). Bartleby gave no argument nor tried to justify denying his employers request. He would simply state, I would prefer not to. His only motive was to do as he preferred. Bartleby's employer found this expression of freedom very strange. Where did this man come from who has the audacity to break the pattern of normalcy that we all follow? He who will not "comply with my request-a request made according to common usage and common sense...(2337). However, what was "common" for others was not comm... ...rican equals" (2292). Melville was not alive to witness this revival. Due to his resolve to retain his literary freedom, he was able to attain everlasting literary success that resounds from his own realm of reasonable and normal. As for myself, I would prefer not to disclose any motivational reasoning for my own preferences; less I confuse even further those who still cannot understand my denying "normal and reasonable" request. "If I were to regulate the writings of my mind- I would never write". Works Cited * Melville, Herman. "Bartleby, the Scrivener." The Norton Anthology of American Literature. Ed. Nina Baym. 6th ed. Vol.B. New York: W.W. Norton & Company, 2003. 2290-2337 * Edwards, Jonathan. "Sinners in the Hands of an Angry God." The Norton Anthology of American Literature. Ed. Nina Baym. 6th ed. Vol.A. New York: W.W. Norton & Company, 2003. 503