Green Mountain Coffee Roasters and Keurig Coffee Case Study

Green Mountain Coffee Roasters and Keurig Coffee - Case contain ExampleThis research aims to evaluate and present Green Mountain Coffee Roasters and Keurig that are operating in processed and packaged foods industry and their sector is coffee berry makers. Green Mountain Coffee Roasters Inc. (GMCR) was founded in year 1981 as a small caf and combined its operations with Keurig in 2006 it has its head office in Waterbury, Vermont. As the case says, currently it is considered as the market leader in specialty coffee industry because it is whirl top quality coffees, implementing innovative technology for brewing and fulfilling various socially responsible course practices. GMCR and Keurig had to prevail various skills to acquire top panorama in the market. GMCR is operating in coffee maker business and specialty coffee sector it obtains, manufactures and then sells various kinds of coffee, teas, cocoa and other form of deglutitions in K-cup serving packs and coffee in conventio nal packaging style. It is believed that it is offering more than two hundred varieties of hot beverages. In addition to aforementioned products, GMCR is providing wide selection of whole beans, purpose coffee in fractional packs and ground coffee selections in bags that can be easily used by customers of At-home (AH) and Away-from-Home (AFH) markets AH and AFH has much more potential of growth as no coffee brand has been targeting these attractive markets. The main issues and challenges faced by GMCR presented in the research.... Blanford is Chief Executive officer of GMCR. The financial superiorlights of the company are shown in the following figure (ttm stands for trailing twelve months, yoy stands for year over year and mrq stands for most recent quarter). (Key Ratios of GMCR, 2012) SWOT Analysis Strengths semiprecious strategic partnership with Keurig As mentioned in the case, it is GMCRs biggest strength as incorporation of Keurig that is the leading manufacturing busines s of single-cup brewing systems allowed it to enter specialty coffee market conveniently. It acquired Keurig License and all its licensees in 2006. It elevated its position from small coffee company to pioneer in specialty coffee market with K-Cup single table service brewing system of Keurig. Focus on coffee consumers GMCR focuses on its valuable customers by offering them high quality coffee that is easy to make and can select from wide range of choices. It provides specialty coffee in simplified brewing machine that allows customers to choose from twenty-seven brands and about two hundred beverage varieties. Collaborations with well-known brands in market GMCR has entered into collaborative agreements with various multi-channel distributors so that sales and awareness of GMCR and Keurig products could be increase as mentioned in the case. It is trying to reach as many consumers as possible by using various marketing avenues especially partnerships with leading brands such as Starbucks, Aramark, JC Pennys, Cusinrt, Starbucks and Costco. Well-organized expansion plan It has grow its operations in Southern California and Canada by acquisitions and is opening new manufacturing plants in Virginia and California to maintenance its fast growing expansion plan. Weaknesses K-Cup pack patent expiration In September